I have two questions to ask you. One. How much measure
do you spend selling
your affiliate programs? Two. How much time do you spend preparing to advertise your affiliate programs?
Which of those two questions do you think is the most important? I say the second. Without doing your preparation "homework," you will lose your focus.
The affiliate programs that you promote are "your" products. Take the instant to learn everything you might
about that merchandise
. Even though you are not actually selling the item (you should be PRE-selling), you still must know what you are talking about.
The best way to do that, of course, is to own the product yourself. But whether you own the merchandise
or not, study the sales copy that was written by the owner of the product. Youll be able to lead your potential buyers
toward "the click" much easier if you know why you want them to click on that link.
When preparing an promoting campaign, ask yourself what you want to achieve. That is your target
.
Now write down the steps that you positive need
to take to get to that target
. Dont fail to remember that there could be
more than one way to get there. Use your imagination!
Lets say you want to make use of
ezine branding. There are several options that you can choose. You might
use costless ads, purchase ads through ezine co-ops, buy top sponsor and solo ads directly from each news letter
publisher, or write articles and send to the publishers.
Choose one of the options and follow through with it. Then choose the next option, then the next. Do not
fail to remember to track your ads to see which advertising method is working best for you.
Try other avenues of promoting as well. Explore new ones that you find and track the results. The more you have - that are working for you - the more commissions you will build.
By preparing the framework for an promoting campaign, you might
use that framework for later advertising - with minor changes to accommodate the new acquired skill
. I make use of
it as a "task list" to follow. This helps to keep me focused on what I have to do.
Dont get me wrong. Advertising or advertising is important. But you MUST understand
what you want your prospect to do. Take your prospect by the hand and lead him or her to the click. The time it takes to prepare for an advertising campaign will be well worth it.